Underwriting support from corporations, organizations, and others is critical to our bottom line – and the act of underwriting a specific radio program provides excellent mission-focused alignment for the underwriter.
Unlike advertising, where organizations have to work hard to have their message break through the clutter of other advertisers, underwriting is set against a clean and noise-free backdrop. Since we allocate only a limited number of underwriting opportunities each day, corporations and organizations have a better chance to have their message heard.
Starting at only $2,500 and ranging up to $12,500, underwriting provides an effective and affordable vehicle for making listeners aware of events, showcase a new product or service, build your business brand, or improve your credibility in the community. We can also customize a package specifically for the needs of your business.
Additional innovations might include underwriting and/or hosting a health production for people with disabilities, a children’s special with their favorite characters, or a special languages program for Listeners whose first language isn’t English. What’s your idea?
As an underwriter, you will be credited in a very visible way on the programs you sponsor. We offer target placement to a diverse choice of audiences, the ears of potential customers, tax-deductibility, and a transparent partnership. Contact Marian Hetherly at 716-821-5555 extension 3 or marian@nfradioreading.org for more information.